Cover daily regional and international news for Arab readers through the lens of satire.
Publish a quarterly print magazine that experiments with an array of media formats to highlight and satirize issues of the day across the Middle East.
Media critiques that expose the role of propaganda and the loyalist press in serving autocrats and political elites.
Host an annual award highlighting the worst excesses of Arabic-language media and journalism, such as the promotion of hate speech and false news.
Nurture a broad community of people who believe in the cause of satire and political reform, in a large and representative Facebook group and a dedicated community website.
Run an in-house technical department developing and experimenting with original media and publishing format.
Pioneering in the media field in the creation of self-sustaining financial models, new media formats, technical development in the media, and including more women in creative publishing.