Jordan to Curb Honour Killings by Shaming Men

Addressing ongoing concerns about violence against women, Jordan’s Family Protection Department has unveiled a new campaign called: Shame.

Following the murder of lawyer Zeina Majali at the hand of her brother in the capital, Amman, Jordanian authorities have dismissed accusations against systemic norms—including women’s unequal rights under the law, decades of lenient sentences for crimes against honour killings, and extreme religious rhetoric. 

Critics have highlighted that honour killings are often driven by men’s fear that a woman’s actions could bring shame on the family. In response, the government says it is attempting to use shame as a deterrent, targeting men directly rather than focusing on systemic legal inequalities or lenient sentences for such crimes.

A campaign spokesperson said authorities expect most men to respond to the initiative by limiting themselves to verbal abuse, psychological pressure, or minor physical aggression. For those who do not, a “Plan B” is reportedly in place: a follow-up campaign titled “If You Feel No Shame, Do As You Please”, which would monitor behaviour and potentially lead to further initiatives, including campaigns called “Have You No Shame?” and “Enough Already—Stop It.”